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Beyond Gravity App Logo Concept

Research and Discovery:

  • Understand the Brand: Identify the brand’s values, target audience, and the app’s purpose.

  • Competitor Analysis: Study competitor app icons to understand industry standards and identify opportunities for differentiation.

  • User Preferences: Consider the preferences and behaviors of the target audience.


  • Brainstorming: Generate a range of ideas and concepts for the app icon.

  • Mind Mapping: Explore different themes, symbols, and styles that align with the app’s identity and functionality.



Initial Sketches: Draw rough sketches of various icon ideas on paper or digitally.

Variations: Experiment with different shapes, symbols, and layouts to find the most promising concepts.


Digital Design:

  • Vector Creation: Use design software like Adobe Illustrator or Sketch to create digital versions of the best sketches.

  • Simplification: Ensure the design is simple and clear, as app icons need to be recognizable at small sizes.

  • Color and Style: Choose a color palette and design style that reflects the brand’s identity and stands out in the app store.


Testing and Iteration:

Mockups: Create mockups to see how the icon looks on various devices and in different contexts (e.g., app stores, home screens).

Feedback: Gather feedback from stakeholders and potential users to understand their impressions and preferences.

Adjustments: Refine the design based on feedback, ensuring clarity and visual appeal.



Final Design: Finalize the icon design, ensuring it is crisp and scalable for different screen resolutions.

File Formats: Export the icon in multiple sizes and file formats (e.g., PNG, SVG) to meet platform requirements (iOS, Android).



Integration: Ensure the icon is correctly integrated into the app and all relevant platforms.

Consistency: Use the icon consistently across all marketing materials and platforms to reinforce brand recognition.


Then we conduct a logo testing referring to a process used to evaluate the effectiveness and impact of a logo design on a target audience. It includes sharing your logo designs with your target market and gathering their feedback and insights to determine how well your logo represents your brand, communicates its intended message, and resonates with the target market.

It helps you examine the effectiveness of the logo designs. You also learn the different appeal, relevance, etc., of each design you have created for your business logo. As a result, you can pick the best logo design for your company/business.

1. The data can solidify the decision: Testing your logo by gathering feedback from your target audience can help you finalize the design. The data gathered from Logo Testing cannot be fought against and can help you persuade your coworkers to support the choice. 

2. You can improve: The feedback from your audience may help you improve your designs better. The winning Logo may not yet be perfect. But with the audience’s comment, you can make it more likable and improve it. 

3. You can discover different preferences: Logo Testing can help you discover which logo your target audience prefers and appreciates the most. You can use this knowledge and design the logo to appeal to the specific audience you want to target.

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